The first big meeting to hash out details about the Ned Fritz Legacy with Kristi, Scooter, and I. For the week prior, I’d done a week-long deep dive into the life of Ned, consuming vast quantities of information to begin an outline of his life and the structure of the website. It will be a big challenge to fit it all in. So many achievements. Yet it can’t be just that. We have to bring Ned alive as a person. I need stories! While Kristi and Scooter hash out the financial structure and website specifics, I start to craft the landing page copy. By night’s end, the project looks real. We celebrate with drinks.
